Successful
non-profit organizations are often those whose volunteers and professional
staff work effectively together as an essential team for the organization’s
success, year after year. Yet, we often see
examples of non-profit organizations in turmoil, with tenuous and/or
tension-filled relationships between volunteers and staff. What can we learn from these less-than-ideal
relationships and how can non-profit organizations avoid adversarial
relationships?
A
good place to begin is to an understanding of volunteers and professional
staff. In professional societies and
trade associations, volunteers usually care passionately about the organization
and its mission. Many volunteers are
leading figures in their field and are subject-matter experts. At the same time, many volunteers may have
little leadership experience in the unique setting of nonprofit, volunteer-led
organizations. And volunteers, while knowledgeable
in the setting of their personal interest, may have little knowledge or
interest in the organization as a whole.
By
comparison, many professional staff, particularly those at senior executive staff
levels, spend years expanding their enterprise-wide knowledge of and leadership
in nonprofit organizations. Many senior staff executives actively participate
in the broader nonprofit world. Long-time staff also comprise the “corporate
memory” of an organization, knowing what works and what doesn’t. And staff are clearly accountable for
organizational performance, whereas volunteers may place higher priority on
collegiality than accountability for results.
Compounding
this disparity of knowledge, experience and varied roles is the fact that job
descriptions and responsibilities of volunteer leaders and professional staff
often are highly ambiguous. Even where there are written policies, there may be
many more unwritten policies actually determining who does what, when, and how.
Sound familiar?
How
can successful volunteer-staff teams be organized and maintained in non-profits? One approach is creating and maintaining a
volunteer-staff partnership, with clear roles for both volunteers and staff, built
on two categories of activity essential for many non-profit associations:
·
Mission-driven
activities: These activities tend to represent the purpose of the
organization. These activities motivate volunteers and are where most
want to be active. These activities, which are rightly led and populated by
volunteers, may produce few revenues and may be largely subsidized. This
financial situation may even be coupled with volunteer assertions that
association activities shouldn’t produce net revenues over expenses, to keep
volunteer expenses to a minimum. Mission-driven
activities are critical. There is nothing wrong with subsidized activities, so
long as revenues from other sources are available for the needed subsidies.
·
Business
operations activities: These activities are where most of the positive
revenue is created to subsidize mission-driven activities. Because they are
profit-and-loss oriented, they must be staff led and managed, since volunteers
simply have neither the access to timely information nor the available time to
manage business affairs in the timely and agile manner required. A caution: business
activities must be related to the mission, as much as subsidized activities.
Establishing
clear roles and accountabilities for these two categories of association activity
enables volunteer leaders and CEOs to play to their respective strengths. Such
clarity, coupled with good communications, enables effective leadership,
improved relationships, and strengthened organizational performance.
Leadership
role clarity is an important step to transform tension between volunteer
leaders and CEOs into essential teams--productive partnership. The results—more
effective volunteers, stability in staff performance, and more successful,
enjoyable teams—make the successful volunteer-staff partnership worth
everyone’s effort.
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