By Steven Worth
Typically organizations spend way too much time,
worry and effort parsing how their multiple constituencies will be represented
in their various governance and operational bodies. It is a thankless task where the end result usually
is a state of tense political gamesmanship and/or stalemate as one group of
constituent interests warily faces off against another. Some people enjoy such games—most do not; and
those in the middle usually are reduced to exasperated cynicism about the whole
process.
Ever since our Eighteenth Century call to arms-- No
taxation without representation!--we have been trapped in the mindset that no
organization can be truly democratic unless all recognizable constituencies
have a seat at the governing table. But
in this new era of Internet-based communities it is becoming increasingly
difficult to determine whose team anyone is on.
Do you feel a certain way just because you live in Michigan, or because
you work in a certain industry, or perform a certain job or practice a certain
profession?--perhaps so, but increasingly not.
Traditional lines that used to be convenient for
determining which “side” people are on are blurring. Slowly nations and people and communities are
emerging from our ancient tribal states—call it “the pursuit of happiness,” a
concept made famous by another famous Eighteenth Century document—thanks in no
small part to the freedom the Internet has provided us. In this evolving environment, overarching
strategic purpose becomes key—much more so than the traditional identification
by geographic location. It is what draws
people and companies to membership organizations and it is what motivates them
as donors and engaged members.
So what does “representation” mean in this new
environment? I suggest that when it
comes to board representation the primary criteria are and should be the
background and skills set of the people on the board—do they help advance the
organization’s strategy and the strategic goals that are part of that strategy? This is the only question that matters, everything
else is or should be subordinate to that.
For the organizations that have the best governance
models, service on their board of directors is considered a privilege, not a
right based on what industry segment or geography one comes from. If the organization’s
strategy is achieved then everyone is happy. Strategy is unquestionably predominant.
Board members are selected primarily on their ability to advance that
strategy. The reasoning goes, “You may not be in my segment of the
industry, but if you are helping to achieve the strategy that I deem important
then what does it matter where you come from?” There is a general
recognition within these groups that not all people are able to accomplish the
work that must be done—so leadership selection should be focused solely on
finding those abilities and leadership characteristics that are important for
the successful accomplishment of the organization’s strategy. When the
strategy of the whole becomes subordinate to personal or traditional “tribal”
interests based on more narrowly defined criteria, then traditional “politics”
take over--and that is increasingly unacceptable to the great majority of
people who want and expect something better.
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