Thursday, February 23, 2012

No Charge for Membership!

Steven Worth

This is the catchy opening phrase of a products and services pamphlet published by a nonprofit, member-based organization; and it struck me, could this be a harbinger of what is to come in the association world?

Such a statement can only be made by a membership organization that is so confident of the value and quality of the products and services it is offering that they don’t want or need your membership dues to help cover their overhead expenses.  Presumably they keep membership data to better track evolving trends, to market their products and services, and to measure effectiveness, but they have an operational structure with cutting edge IP that does not depend on dues-based income at all….. 

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